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Effective from: 28 June 2026
This Privacy and Cookie Notice explains how VPX Shop collects, uses, stores and protects personal data of Customers and Users of the online store.
This Notice has been prepared in accordance with applicable data protection laws, including the UK General Data Protection Regulation, the Data Protection Act 2018 and, where applicable, the Privacy and Electronic Communications Regulations.
The controller of your personal data is:
XTREME SUPPLEMENTS LTD
Company number: 12328660
Registered office: Office 313b, 182-184 High Street North, London, United Kingdom, E6 2JA
Website: vpxshop.com
E-mail: vpxshop@protonmail.me
For all matters related to personal data, privacy, cookies or marketing communication, you can contact us at:
For the purposes of this Privacy and Cookie Notice:
Store or Online Store means the online store operated at vpxshop.com.
Controller, we, us or our means XTREME SUPPLEMENTS LTD.
User means any person visiting or using the Store.
Customer means any person who places an order, creates an account, contacts us or uses other Store functionalities.
Personal data means any information relating to an identified or identifiable natural person.
Processing means any operation performed on personal data, including collection, storage, use, disclosure, deletion or modification.
Account means a customer account in the Store, if such functionality is available.
Newsletter means electronic communication sent by us to users who have subscribed to receive marketing or informational messages.
Cookies means small text files or similar technologies stored on your device when you visit the Store.
Privacy Notice means this Privacy and Cookie Notice.
We may collect and process the following categories of personal data:
When you place an order, we may process:
first name and surname,
delivery address,
billing address,
e-mail address,
phone number,
order details,
payment status,
invoice details, if applicable,
company name and tax identification number, if applicable,
any other information required to complete the purchase.
If you create an Account, we may process:
login details,
e-mail address,
order history,
saved delivery details,
account preferences,
communication history,
shopping lists or favourites, if such features are available.
When you contact us by e-mail, contact form or other communication channel, we may process:
your name,
e-mail address,
phone number, if provided,
message content,
order number, if applicable,
attachments or photos sent as part of a complaint or return request.
When you use the Store, we may collect:
IP address,
browser type and version,
device type,
operating system,
session data,
pages visited,
time spent on the website,
referral source,
approximate location based on IP address,
cookie identifiers and similar online identifiers.
If you subscribe to our newsletter or interact with our marketing content, we may process:
e-mail address,
marketing consent status,
date and source of consent,
newsletter open and click data,
preferences related to products or categories,
information about discount codes used, where applicable.
We process personal data for the following purposes:
We process your data to:
accept and process your order,
confirm your purchase,
receive payment,
prepare and dispatch products,
deliver the order,
provide order updates,
issue invoices or other sales documents, where applicable.
Legal basis: performance of a contract and compliance with legal obligations.
We process data to:
create and maintain your Account,
allow you to log in,
show your order history,
save selected preferences,
make future purchases easier.
Legal basis: performance of a contract or taking steps at your request before entering into a contract.
We process data to:
answer your questions,
respond to messages,
handle requests,
provide information about products, orders, delivery, payments or returns.
Legal basis: performance of a contract or our legitimate interest in providing customer support.
We process data to:
handle returns,
process complaints,
assess product issues,
provide refunds or replacements,
communicate with you about your request.
Legal basis: performance of a contract, compliance with legal obligations and our legitimate interest in handling claims.
We process data to:
keep accounting records,
issue invoices,
comply with tax obligations,
comply with consumer protection laws,
respond to lawful requests from authorities.
Legal basis: compliance with legal obligations.
We process data to:
send newsletters,
inform you about new products, promotions and offers,
send discount codes,
provide marketing content related to the Store.
Legal basis: your consent or, where permitted by law, our legitimate interest in marketing our own products and services.
You can unsubscribe from the newsletter at any time by using the unsubscribe link in the message or by contacting us at vpxshop@protonmail.me.
We process technical and analytical data to:
understand how users interact with the Store,
improve website performance,
detect technical errors,
analyse the effectiveness of marketing campaigns,
improve product pages, navigation and checkout.
Legal basis: your consent for non-essential cookies or our legitimate interest in maintaining and improving the Store, where applicable.
We process data to:
protect the Store against misuse,
detect suspicious activity,
prevent fraud,
secure payments,
maintain website integrity.
Legal basis: our legitimate interest in ensuring security and preventing fraud.
We may process personal data to:
protect our rights,
pursue claims,
defend against claims,
keep evidence of transactions and communication.
Legal basis: our legitimate interest in protecting our legal position.
Subscription to the newsletter is voluntary.
To subscribe, you may be asked to provide your e-mail address and confirm your consent.
The newsletter may include information about:
a. new products,
b. promotions,
c. discount codes,
d. product recommendations,
e. store updates,
f. educational or informational content.
You may withdraw your consent and unsubscribe at any time.
Unsubscribing from the newsletter does not affect the lawfulness of processing carried out before consent was withdrawn.
We may keep limited information about unsubscribed users to ensure that marketing messages are not sent to them again.
We may use information about your activity in the Store to better understand your interests and show more relevant content, product recommendations or advertising.
This may include analysing:
a. viewed products,
b. product categories visited,
c. items added to basket,
d. previous purchases,
e. interaction with newsletters or ads.
Profiling is used for marketing and analytical purposes.
We do not make decisions based solely on automated processing that produce legal effects concerning you or similarly significantly affect you.
You can object to profiling for direct marketing purposes at any time by contacting us at vpxshop@protonmail.me.
The Store uses cookies and similar technologies to ensure proper website operation, improve performance, analyse traffic and, where consent is given, support marketing activities.
Cookies may be placed by us or by third-party providers whose tools are used in the Store.
These cookies are necessary for the Store to work correctly. They may be used to:
remember products in your basket,
maintain your session,
enable checkout,
support login and account functions,
ensure payment security,
remember privacy and cookie settings.
Essential cookies do not usually require consent because they are necessary to provide the service requested by the User.
Examples may include WordPress and WooCommerce cookies used for basket, checkout, login and session handling.
Functional cookies help improve the Store experience. They may remember:
language preferences,
currency preferences,
region or delivery country,
recently viewed products,
display preferences.
These cookies may require consent, depending on how they are used.
Analytical cookies help us understand how users use the Store. They may collect information about:
number of visits,
traffic sources,
viewed pages,
time spent on the website,
checkout performance,
technical errors.
These cookies may be used through tools such as Google Analytics or similar analytics services, if implemented in the Store.
Analytical cookies are used only where permitted by law and, where required, after obtaining your consent.
Marketing cookies may be used to:
measure advertising effectiveness,
create remarketing groups,
show more relevant ads,
limit ad frequency,
understand whether a user completed a purchase after clicking an ad.
These cookies may be used through tools such as Google Ads, Meta Pixel or similar advertising tools, if implemented in the Store.
Marketing cookies are used only after obtaining your consent, where required.
Some cookies may be placed by payment providers or security tools to:
process payments,
prevent fraud,
support secure transactions,
protect forms from spam or abuse.
These cookies may be necessary for secure payment processing or website protection.
When you first visit the Store, you may see a cookie banner or consent tool allowing you to accept or reject selected cookie categories.
You can change your cookie preferences at any time, if the Store provides such functionality.
You can also manage cookies through your browser settings.
Blocking or deleting cookies may affect some Store functions, including basket, checkout, login, saved preferences or payment processing.
Non-essential cookies, including analytical and marketing cookies, should only be used with your consent where required by law.
When you use the Store, our server may automatically record technical information in server logs, including:
IP address,
date and time of visit,
requested page,
browser type,
operating system,
error messages,
referral source.
Server logs are used for technical administration, security, troubleshooting and statistical purposes.
We may share personal data with trusted service providers who support the operation of the Store, including:
hosting providers,
IT service providers,
e-commerce platform providers,
payment providers,
banks and financial institutions,
courier and delivery companies,
accounting and tax service providers,
customer support tools,
newsletter and e-mail marketing providers,
analytics providers,
advertising platforms,
legal advisors,
public authorities, where required by law.
We share personal data only to the extent necessary for the relevant purpose.
Where required, we use appropriate agreements with service providers who process data on our behalf.
Some service providers may process personal data outside the United Kingdom or the European Economic Area.
Where personal data is transferred internationally, we take steps required by applicable law to ensure an adequate level of protection. This may include:
using providers located in countries recognised as providing adequate protection,
using appropriate contractual safeguards,
relying on other lawful transfer mechanisms available under data protection law.
We keep personal data only for as long as necessary for the purposes for which it was collected.
In particular:
order data is kept for the period necessary to process the order and meet accounting, tax and legal obligations,
invoice and accounting data is kept for the period required by applicable law,
account data is kept for as long as the Account exists, unless earlier deletion is requested and no legal obligation requires further storage,
complaint and return data is kept for the period necessary to handle the matter and defend against possible claims,
marketing data is kept until consent is withdrawn or objection is made,
cookie data is kept for the period specified in the cookie settings or until deleted by the User,
technical logs are kept for the period necessary for security and technical administration.
After the relevant retention period ends, personal data is deleted, anonymised or securely archived, unless further storage is required by law.
Depending on the circumstances and applicable law, you may have the following rights:
Right of access
You may request confirmation whether we process your personal data and obtain a copy of your data.
Right to rectification
You may request correction of inaccurate or incomplete personal data.
Right to erasure
You may request deletion of your personal data where there is no longer a legal basis for processing it.
Right to restriction of processing
You may request that we limit the processing of your personal data in certain cases.
Right to data portability
You may request to receive personal data provided by you in a structured, commonly used and machine-readable format, where processing is based on consent or contract and carried out by automated means.
Right to object
You may object to processing based on our legitimate interest, including profiling.
Right to object to direct marketing
You may object to direct marketing at any time.
Right to withdraw consent
If processing is based on your consent, you may withdraw it at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before withdrawal.
Right to lodge a complaint
You may lodge a complaint with a data protection supervisory authority.
To exercise your rights, contact us at:
We may ask you to provide additional information to confirm your identity before fulfilling your request.
If you are in the United Kingdom, you have the right to lodge a complaint with the Information Commissioner’s Office.
You can contact the ICO through its official website or by post.
If you are located outside the United Kingdom, you may also have the right to lodge a complaint with your local data protection authority.
We use appropriate technical and organisational measures to protect personal data against:
unauthorised access,
accidental loss,
unlawful disclosure,
destruction,
alteration,
misuse.
These measures may include:
SSL/TLS encryption,
secure hosting,
restricted access to data,
password protection,
regular software updates,
security monitoring,
access controls for administrative users.
However, no online service can guarantee complete security. Users should also take care to protect their login details and devices.
The Store may contain links to third-party websites, social media pages or external services.
We are not responsible for the privacy practices, security or content of third-party websites.
If you click an external link, your personal data may be processed by that third party according to its own privacy policy.
If we use social media platforms or advertising tools, such as Meta, Google, TikTok or similar services, these providers may process certain data independently according to their own privacy policies.
This may include information collected through pixels, tags, cookies, embedded content or user interactions with our profiles and advertisements.
Where required, such tools are used only after obtaining your consent.
If the Store provides a contact form, personal data entered in the form is processed to handle your message and respond to your request.
The data may include:
name,
e-mail address,
phone number, if provided,
message content,
order number, if applicable.
The legal basis is our legitimate interest in responding to messages or taking steps before entering into or performing a contract.
If the Store allows Customers to add product reviews, we may process data connected with the review, including:
name or nickname,
review content,
rating,
product purchased,
date of review,
verification status, if applicable.
Reviews may be displayed publicly in the Store.
Please do not include sensitive personal data or third-party personal data in product reviews.
The Store is intended for adults.
We do not knowingly collect personal data from children.
If we become aware that personal data of a child has been provided to us without appropriate consent, we will take steps to delete it where required by law.
We may update this Privacy and Cookie Notice when necessary, for example due to:
changes in law,
changes in Store functionality,
introduction of new tools or service providers,
changes in payment, delivery or marketing systems,
security, technical or organisational reasons.
The current version of this Notice is always available in the Store.
If you have any questions about this Privacy and Cookie Notice or how we process personal data, contact us at:
This Privacy and Cookie Notice was last updated on 28 June 2026.